NYC now has a program where you can officially be a recycling champion (some might say 'nag') for your apartment building, which they've apparently based on 'market research' (focus groups for trash?) plus the results of the waste characterization studies. I guess the latter tell them that they need some help getting people to recycle in big apartment buildings, since apartment owners tend to ignore mail from the city or not care about sorting their recycling or something, I guess.